PINTEREST MARKETING PLAN (one page)
Template from https://pinterestmarketingstrategies.com/pinterest-marketing-plan/
Fill it in once, then review it on the first working day of every month.

Quarter: ______________________   Plan owner: ______________________

1. GOAL
   Primary goal this quarter (traffic / sales / email sign-ups / awareness): ______________
   The number that proves it: ______________________________
   Today's value (last 30 days in Pinterest Analytics): ________   Target in 90 days: ________

2. WHO WE PIN FOR
   What they are planning: ___________________________________________
   How far ahead they start: _________________________________________
   Words they type (not our product names): ___________________________
   What stops them scrolling: ________________________________________
   What they need on the page they land on: ___________________________

3. SEARCHES (keyword map: see pinterest-keyword-map-template.csv)
   Number of phrases mapped: ______   Phrases without a page (content gaps): ______

4. CONTENT PILLARS (3 to 5)
   Pillar                     Main format            Share of pins
   ________________________   ____________________   ______ %
   ________________________   ____________________   ______ %
   ________________________   ____________________   ______ %

5. PROFILE AND BOARDS
   [ ] Business account          [ ] Website claimed        [ ] Rich Pins checked
   [ ] Profile name and bio say who it is for
   Boards (one search phrase each, most important first):
   1. ______________________   2. ______________________   3. ______________________
   4. ______________________   5. ______________________   6. ______________________

6. PUBLISHING RHYTHM
   Fresh pins per week: ______   Batch day: ______________   Scheduled how far ahead: ______
   Seasonal moments this quarter and the date to start publishing for each:
   ______________________ from ____________   ______________________ from ____________

7. MONTHLY REVIEW (30 minutes)
   Top 5 pins by our goal metric: ____________________________________
   Pins with impressions but no clicks (remake): ______________________
   Pages with clicks but few pins (add pins): _________________________
   One decision for next month: ______________________________________